Creative & Consultative Selling - ZMC
Creative & Consultative Selling
Have you ever watched Shark Tank and thought, “I could do that…and with more brevity!”? You’re not alone. But like all things in life, brevity is a skill, not a gimmick. It requires mastery of your message and preparation.
In the competitive landscape of omnipresent brands and businesses, finding ways to penetrate new markets can be difficult.
Demonstrating the viability of your product or service to potential clients is only one part of the puzzle. The other half is how effectively you position your idea in the mind of your audience.
In this masterclass you will be able to formulate the right kind of pitches specific to the industry you are looking into. You’ll be able to master brevity and make every second of every pitch count.
As a small entrepreneur or a startup, or even a large corporate, you’re often pitched by sales professionals on how they’ll be able to create possibility and give value to your product or services.
Selling is associated with building possibilities for self and for business. In the era of depleting attention span and disruptive ways of working, how do you engage with prospective customers in a way that they feel absorbed rather than repulsed. What kind of endeavors and initiatives you can lead that makes the prospective customer view you as a value provider rather than a vendor.
How do you create inroads in the minds of your prospective customer so that they view you as a co-creator rather than an outsider?
In this module we bring you up close and personal with the tools which can render you a sought-after sales person
The Basics of Consultative Selling
- Honing Hunter's Mentality.
- Be on a Hunt for Opportunities, Problems, Client Aspirations, and Pain Points.
- Crafting Engagement Plan.
- Unleashing Indicative Drafts to Unravelling Working Prototypes.
The Dimensions of Creative Selling
- Create
- Convey
- Emit Brand Signature & Signals.
- Establish Relevance.
- Provide Value.
- Deliver Winning Pitch.
Unfolding the Power of Visuals
- Art of Visual Collateralizing
- Pictorial Representation of Expertise.
Weaving a Compelling Story and Coining Metaphors
- Articulating Stories that touch Head & Heart.
- Coining Metaphors for Strong Cause & Effect Linkage.
Boulders of Self-Limiting Beliefs which come in the Way.
- Addressing Self-Inflicted Stereotypes, Labelling, and Limiting Beliefs.
- Unlearning the false conditioning created during formative years that forms our dominant logic.
What Are the Major Takeaways?
– Mastering Brevity Delivering Pitches in 3-, 6, and 10-mins format.
– Acing Essentials of Presentation – Identifying Minimum Few Caveats for Maximum Engagement.
– Formulating Pathos (Emotional Origin, Observation) of your idea, initiative, proposition, or brand.
– Articulating the Ethos (the logical narrative and story) of your idea, initiative, proposition, or brand.
– Conveying Confidence, Clarity, and Conviction through body language and conversational Intelligence.
– Discover and decipher your own levers of PASSION!
– Learn the hacks of broadening and deepening your PASSION
– Build habits Passion into a Viable Profession and Work Practices.
– Deepen your understanding of your current levels of creativity!
– System of rituals to build Creativity
– Acing Essentials of Presentation – Identifying Minimum Few Caveats for Maximum Engagement.
– Formulating Pathos (Emotional Origin, Observation) of your idea, initiative, proposition, or brand.
– Articulating the Ethos (the logical narrative and story) of your idea, initiative, proposition, or brand.
– Conveying Confidence, Clarity, and Conviction through body language and conversational Intelligence.
– Discover and decipher your own levers of PASSION!
– Learn the hacks of broadening and deepening your PASSION
– Build habits Passion into a Viable Profession and Work Practices.
– Deepen your understanding of your current levels of creativity!
– System of rituals to build Creativity
What can you expect from the session?
– Attributes of evaluation during presentation delivery.
– Tool Kit of Creating Presence & Impact through your Pitch Deck, Presentation, Content, & Conduct and Point of View on Breaking ice Establishing quick connect.
– Leveraging Preparedness with Spontaneity-Delivering Memorable Pitches while managing questions, queries, & rebuttals with ease.
– Start-up owners who wish to stand out by the brilliance of their content each & every time.
– Corporate executives who want to ace the mechanism of curating customized content for different events and context.
– Content writers who want to enhance their penchant of creating compelling matter for different brands, and occasions.
– Leaders who aspire to build clarity-conviction-confidence in their written articulation & spoken delivery.
– Professionals who wish to amplify their knack of putting their perspectives and ideas in a way that others understand.
– Tool Kit of Creating Presence & Impact through your Pitch Deck, Presentation, Content, & Conduct and Point of View on Breaking ice Establishing quick connect.
– Leveraging Preparedness with Spontaneity-Delivering Memorable Pitches while managing questions, queries, & rebuttals with ease.
– Start-up owners who wish to stand out by the brilliance of their content each & every time.
– Corporate executives who want to ace the mechanism of curating customized content for different events and context.
– Content writers who want to enhance their penchant of creating compelling matter for different brands, and occasions.
– Leaders who aspire to build clarity-conviction-confidence in their written articulation & spoken delivery.
– Professionals who wish to amplify their knack of putting their perspectives and ideas in a way that others understand.
Who should attend?
– Budding entrepreneurs honing the art of striking business deals.
– Start-Up Owners looking to garner investments from VC’s.
– Corporate professionals are in pursuit to build buy-in and sponsorship for their ideas.
– Self Employed Individuals aspiring to influence the buying decision of their clients.
– Founders on a quest to build advocacy, sponsorship & evangelists for their ideas & products
– Sales & Marketing executives looking to create a loyal customer base
– Corporate professionals who aspire to create buy-in around their initiatives
– Start-up entrepreneurs who pursue to influence investors & target audience to their line of thought
– Client facing role-holders who aim to create a favorable impression about their brand & organization
– Media interfacing professionals who seek to build a sustainable liaison
– Start-Up Owners looking to garner investments from VC’s.
– Corporate professionals are in pursuit to build buy-in and sponsorship for their ideas.
– Self Employed Individuals aspiring to influence the buying decision of their clients.
– Founders on a quest to build advocacy, sponsorship & evangelists for their ideas & products
– Sales & Marketing executives looking to create a loyal customer base
– Corporate professionals who aspire to create buy-in around their initiatives
– Start-up entrepreneurs who pursue to influence investors & target audience to their line of thought
– Client facing role-holders who aim to create a favorable impression about their brand & organization
– Media interfacing professionals who seek to build a sustainable liaison
